About Us

Leading innovations in water technology since 1968, and still proudly New Zealand owned and operated

Our Story Quality & Innovation Now & Then

Our Story

Kiwi born and Kiwi bred, the Felton story started over 50 years ago in a purpose-built factory in the Auckland suburb of Glen Innes. With a vision of providing New Zealanders with market leading, functional and top quality showerware and tapware, Felton still proudly finishes each and every product right here in Aotearoa. At the forefront of innovation, Felton’s product designs are focused on the end user, combining technologies with aesthetic appeal.

Felton History

Our Approach

Design

Design

Design

Felton is proud to have some of the best designers in the industry who are constantly striving for perfection and pushing water technology to the next level. Our design process encompasses three main considerations - understanding user needs, research and development of the latest technologies, and respect for the environment.

Felton's product design and technologies have won a number of accolades including Best Design Awards, the Fieldays Grassroots Innovation Award and PDANZ (Plumbing Distributors Association of New Zealand) Top Product Awards.

Our Standards

Our Standards

Our Standards

From design to dispatch, our procedures are audited by SAI Global (Telarc) and comply with ISO9001. Our ISO9001 certification confirms our commitment to quality management systems, as well as demonstrating our willingness to improve efficiency in order to deliver better products & services to our customers. The Watermark certification is a mark of quality that confirms our products meet the relevant NZ / AUS plumbing and building industry standards.

Leak testing

Leak testing

Leak testing

We have a 100% leak testing and air testing regime for traceability.

Assembled in NZ

Assembled in NZ

Assembled in NZ

Felton products are either made in New Zealand or assembled in New Zealand. We maintain the assembly and finishing process in New Zealand to ensure that each product that leaves the Felton factory passes our strict quality and testing standards.

Customer Service

Customer Service

Customer Service

Our team of friendly, highly experienced customer service and technical support staff are on hand to assist you with queries, information and after sales support. We aim to provide the best service and solutions to make it easy for you to choose and use Felton products.

The best way to contact us is to call our New Zealand toll free number on 0800 743 358 or if you're calling from outside of New Zealand, dial +64 9 528 0810.

Alternatively, click here to submit a contact form after hours and we will get back to you as soon as possible.

Our Innovations

We listen, we learn and we innovate. It all starts with understanding the user. From there, we create the technology that delivers the best functionality, integrated with aesthetic designs that will complement any bathroom or kitchen.

Learn more

Our people

Meet the Team

Meet the Team

Felton is made up of a tight knit team with diverse backgrounds and extensive experience in their respective fields. Fewer than a hundred people in total have worked at Felton over the past fifty years. The average tenure of our current team of 37 is more than 9 years. Whilst there has been no magic formula for endurance, the success we have had as a team and as a business is the result of motivation to improve, day-to-day discipline, attention to important details.

Now & Then

2018

Felton celebrates its 50th anniversary

Felton celebrates its 50th anniversary

2018

A new and improved Fusion Plus® was launched

A new and improved Fusion Plus® was launched

2017

Felton digital shower mixers, Smartview® and Smartflow®, were introduced to the market

Felton digital shower mixers, Smartview® and Smartflow®, were introduced to the market

2016

Axiss Touch Tap and Fusion Plus® won Bronze at Best Design Awards for consumer category

Axiss Touch Tap and Fusion Plus® won Bronze at Best Design Awards for consumer category

2016

Ag Oxijet® won Gold at Best Design Awards for non-consumer category

Ag Oxijet® won Gold at Best Design Awards for non-consumer category

2016

Feltonmix® Designer III wallsets and shower head launched

Feltonmix® Designer III wallsets and shower head launched

2015

Axiss Range tapware awarded Bronze at Best Design Awards for consumer product

Axiss Range tapware awarded Bronze at Best Design Awards for consumer product

2015

Fusion Plus® Shower Mixer developed and launched

Fusion Plus® Shower Mixer developed and launched

2014

Ag Oxijet® Water saving wash down nozzle awarded Silver at Best Design Awards for conceptual/experimental product.

Ag Oxijet® Water saving wash down nozzle awarded Silver at Best Design Awards for conceptual/experimental product.

2013

Oxijet® water saving product launched and won Best Design Finalist for sustainable product

Oxijet® water saving product launched and won Best Design Finalist for sustainable product

2010

Versadisc® Shower Mixer developed and awarded Best Design Silver for conceptual product

Versadisc® Shower Mixer developed and awarded Best Design Silver for conceptual product

2009

Felton SmartFlow® Thermostatic Shower Mixer developed and launched

Felton SmartFlow® Thermostatic Shower Mixer developed and launched

2008

Felton Glu® system for slide rail, accessories and door stop patented and launched

Felton Glu® system for slide rail, accessories and door stop patented and launched

2006

Product range broadened to include stainless steel towel warmers and accessories

Product range broadened to include stainless steel towel warmers and accessories

2005

Felton moved to bigger premises on Farmhouse Lane, Glen Innes, after almost 40 years at Felton Matthew Ave

Felton moved to bigger premises on Farmhouse Lane, Glen Innes, after almost 40 years at Felton Matthew Ave

2005

FX Architectural range of stainless steel shower towers made its debut at ISH (International Sanitary & Heating) Frankfurt 2005, Germany

FX Architectural range of stainless steel shower towers made its debut at ISH (International Sanitary & Heating) Frankfurt 2005, Germany

2004

The Venturi Concealed Shower Mixer was launched, co-developed with Greens Industries

The Venturi Concealed Shower Mixer was launched, co-developed with Greens Industries

2003

Felton became the NZ agency for a number of European brands and opened a dedicated showroom called Bader in Newmarket

Felton became the NZ agency for a number of European brands and opened a dedicated showroom called Bader in Newmarket

2003

Felton became the first NZ Company to exhibit at ISH (International Sanitary & Heating) Frankfurt, Germany, the industries’ biggest international trade fair

Felton became the first NZ Company to exhibit at ISH (International Sanitary & Heating) Frankfurt, Germany, the industries’ biggest international trade fair

2002

The Venturi Exposed Shower Mixer was launched with retro-fittings and a matching slide shower

The Venturi Exposed Shower Mixer was launched with retro-fittings and a matching slide shower

2000

Odyssey handpiece and Designer II rose released

Odyssey handpiece and Designer II rose released

1998

New Designer wallsets released, inspired by European bathroomware design aesthetics

New Designer wallsets released, inspired by European bathroomware design aesthetics

1990

Feltonmix® Regal and Trident caddies (for conversion of baths into showers) went into production

Feltonmix® Regal and Trident caddies (for conversion of baths into showers) went into production

1986

After a number of years in development, the '86 Mixer, the first fully plastic bodied mixer was created, and launched in the market in February 1987

After a number of years in development, the '86 Mixer, the first fully plastic bodied mixer was created, and launched in the market in February 1987

1982

Feltonmix® wallsets were offered in "Caroma Colours" – Ivory, Avocado, Red, Royal Blue and Chocolate – to match Caroma bathroom elements

Feltonmix® wallsets were offered in "Caroma Colours" – Ivory, Avocado, Red, Royal Blue and Chocolate – to match Caroma bathroom elements

1972

Felton began exporting mixers to IMI (Opella) in Birmingham, UK, and develops other products including a basin faucet, standalone angle isolators and taps

Felton began exporting mixers to IMI (Opella) in Birmingham, UK, and develops other products including a basin faucet, standalone angle isolators and taps

1969

Feltonmix®, the first shower mixer to work on unequal water pressure, was launched

Feltonmix®, the first shower mixer to work on unequal water pressure, was launched

1968

Felton was founded on 23rd September 1968 by Max Davies at Felton Matthew Avenue – the origin of the company’s name

Felton was founded on 23rd September 1968 by Max Davies at Felton Matthew Avenue – the origin of the company’s name
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Giving back

The Felton factory has been based in Glen Innes for more than 50 years now and many of our staff reside in the neighbourhood. Over the years, Felton has continued to support the local community and charities through donations and sponsorships.

hfh v2

Habitat for Humanity

Glen Innes school

Glen Innes School

cib v2

Glen Innes Citizens Advice Bureau