Kitchen & Laundry
Leading innovations in water technology since 1968, and still proudly New Zealand owned and operated
Kiwi born and Kiwi bred, the Felton story started over 50 years ago in a purpose-built factory in the Auckland suburb of Glen Innes. With a vision of providing New Zealanders with market leading, functional and top quality showerware and tapware, Felton still proudly finishes each and every product right here in Aotearoa. At the forefront of innovation, Felton’s product designs are focused on the end user, combining technologies with aesthetic appeal.
Felton is proud to have some of the best designers in the industry who are constantly striving for perfection and pushing water technology to the next level. Our design process encompasses three main considerations - understanding user needs, research and development of the latest technologies, and respect for the environment.
Felton's product design and technologies have won a number of accolades including Best Design Awards, the Fieldays Grassroots Innovation Award and PDANZ (Plumbing Distributors Association of New Zealand) Top Product Awards.
From design to dispatch, our procedures are audited independently and comply with ISO9001. Our ISO9001 certification confirms our commitment to quality management systems, as well as demonstrating our willingness to improve efficiency in order to deliver better products & services to our customers.
The Watermark certification (also independently audited) is a mark of quality that confirms our products meet the relevant NZ / AUS plumbing and building industry standards.
We have a 100% leak testing and air testing regime for traceability.
Felton products are either made in New Zealand or assembled in New Zealand. We maintain the assembly and finishing process in New Zealand to ensure that each product that leaves the Felton factory passes our strict quality and testing standards.
Our team of friendly, highly experienced customer service and technical support staff are on hand to assist you with queries, information and after sales support. We aim to provide the best service and solutions to make it easy for you to choose and use Felton products.
The best way to contact us is to call our New Zealand toll free number on 0800 743 358 or if you're calling from outside of New Zealand, dial +64 9 528 0810.
Alternatively, click here to submit a contact form after hours and we will get back to you as soon as possible.
Felton’s hydraulic lab has been accredited by IANZ to undertake independent official testing to Australian and NZ standards for tapware and showers. We test our own products for compliance with the various standards to ensure that quality product is delivered to the market. While the lab has been developed for our own testing, it is also available for external use, with reports now accepted by Australian certifiers towards for example Watermark certification. WELS (for water efficiency ratings) testing to NZ or Australian standards can also be completed. For the full scope of testing that Felton’s lab can complete see www.IANZ.Govt.nz/directory.
Felton is made up of a tight knit team with diverse backgrounds and extensive experience in their respective fields. Fewer than a hundred people in total have worked at Felton over the past fifty years. The average tenure of our current team of 37 is more than 9 years. Whilst there has been no magic formula for endurance, the success we have had as a team and as a business is the result of motivation to improve, day-to-day discipline, attention to important details.
Tate won Bronze at the Best Design Awards for Consumer Category
Felton introduced the Tate and Tate Digital range with various PVD finishes
A new and improved Fusion Plus® was launched
Felton celebrates its 50th anniversary
Felton digital shower mixers, Smartview® and Smartflow®, were introduced to the market
Axiss Touch Tap and Fusion Plus® won Bronze at Best Design Awards for consumer category
Ag Oxijet® won Gold at Best Design Awards for non-consumer category
Feltonmix® Designer III wallsets and shower head launched
Axiss Range tapware awarded Bronze at Best Design Awards for consumer product
Fusion Plus® Shower Mixer developed and launched
Ag Oxijet® Water saving wash down nozzle awarded Silver at Best Design Awards for conceptual/experimental product.
Oxijet® water saving product launched and won Best Design Finalist for sustainable product
Versadisc® Shower Mixer developed and awarded Best Design Silver for conceptual product
Felton SmartFlow® Thermostatic Shower Mixer developed and launched
Product range broadened to include stainless steel towel warmers and accessories
Felton Glu® system for slide rail, accessories and door stop patented and launched
Felton moved to bigger premises on Farmhouse Lane, Glen Innes, after almost 40 years at Felton Matthew Ave
FX Architectural range of stainless steel shower towers made its debut at ISH (International Sanitary & Heating) Frankfurt 2005, Germany
The Venturi Concealed Shower Mixer was launched, co-developed with Greens Industries
Felton became the NZ agency for a number of European brands and opened a dedicated showroom called Bader in Newmarket
Felton became the first NZ Company to exhibit at ISH (International Sanitary & Heating) Frankfurt, Germany, the industries’ biggest international trade fair
The Venturi Exposed Shower Mixer was launched with retro-fittings and a matching slide shower
Odyssey handpiece and Designer II rose released
New Designer wallsets released, inspired by European bathroomware design aesthetics
Feltonmix® Regal and Trident caddies (for conversion of baths into showers) went into production
After a number of years in development, the '86 Mixer, the first fully plastic bodied mixer was created, and launched in the market in February 1987
Feltonmix® wallsets were offered in "Caroma Colours" – Ivory, Avocado, Red, Royal Blue and Chocolate – to match Caroma bathroom elements
Felton began exporting mixers to IMI (Opella) in Birmingham, UK, and develops other products including a basin faucet, standalone angle isolators and taps
Feltonmix®, the first shower mixer to work on unequal water pressure, was launched
Felton was founded on 23rd September 1968 by Max Davies at Felton Matthew Avenue – the origin of the company’s name
The Felton factory has been based in Glen Innes for more than 50 years now and many of our staff reside in the neighbourhood. Over the years, Felton has continued to support the local community and charities through donations and sponsorships.