Our DNA

Honest, focused and passionate - that's the people. Innovation, humanistic and quality - that's the product. Together, this is what makes up Felton's DNA.

Established in 1968 by company founder Max Davies and inventor Keith Relf in Auckland from humble beginnings on Felton Matthew Ave in Glen Innes (hence the name Felton), Felton is one Kiwi company that hasn't forgotten its roots. Just like in the good old days, all Felton products are proudly designed and finished in New Zealand - a breeding ground for innovation and design.

Felton is proud to have some of the best designers in the industry who are constantly striving for perfection and pushing water technology to the next level. Felton's design process encompasses three main considerations - understanding the user needs, research and development of the latest technologies, and respect for the environment.

With a vested interest in the environment and increasing efficiencies, one of Felton's main areas of focus is water-saving products. Today, with over 1.6 million shower mixers sold (one for every three Kiwis), Felton is committed to delivering even more innovation, design and technology for many more years to come.

Our vision is to be the most respected Shower and Tapware brand in Australasia. At Felton we care about our customers, our people and our planet. We are passionate in enhancing people's lives with innovative water solutions through our focus on the end user, water conservation and combining unique water technologies with good designs and ideas.