Our Story

Our DNA

Kiwi born and Kiwi bred, the Felton story started over 45 years ago in a purpose-built factory in the Auckland suburb of Glen Innes. With a vision of providing New Zealanders with market leading, functional and top quality showerware and tapware, Felton still proudly designs and finishes each and every product right here in Aotearoa. At the forefront of innovation, Felton’s sleek and modern designs are focused on the end user, combining technologies with aesthetic appeal.

The Brand

Creating Innovative
Water Products
Since 1968

View our Technology

Our DNA & Vision

Honest, focused and passionate – that’s the people. Innovation, humanistic and quality – that’s the product. Together, this is what makes up Felton’s DNA.

Established in 1968 by company founder Max Davies and inventor Keith Relf in Auckland from humble beginnings on Felton Matthew Ave in Glen Innes (hence the name Felton), Felton is one Kiwi company that hasn’t forgotten its roots. Just like in the good old days, all Felton products are proudly designed and finished in New Zealand – a breeding ground for innovation and design.

Felton is proud to have some of the best designers in the industry who are constantly striving for perfection and pushing water technology to the next level. Felton’s design process encompasses three main considerations – understanding the user needs, research and development of the latest technologies, and respect for the environment.

With a vested interest in the environment and increasing efficiencies, one of Felton's main areas of focus is water-saving products. Today, with over 1.6 million shower mixers sold (one for every three Kiwis), Felton is committed to delivering even more innovation, design and technology for many more years to come.

Our vision is to be the most respected Shower and Tapware brand in Australasia. At Felton we care about our customers, our people and our planet. We are passionate in enhancing people’s life with innovative water solutions through our focus on the end user, water conservation and combining unique water technologies with good designs and ideas.

Our Values

Innovation & technology

At the forefront of leading technology and innovative trends

Humanistic

Consideration and emphasis on the experience of the user.

Quality and value

Proudly NZ owned and operated, offering a quality product.

Felton Industries Water Solutions
Direct Simple Reliable Genuine Communication
Achieving Success Through Teamwork & Community
Proudly NZ owned & operated

Personality

Honest & Approachable

Direct, simple, relatable and genuine communication

Focused, Driven & Dedicated

Achieving success through teamwork and community

Passionate & Understanding

Positive and confident in what we do